A sneak peak into...
The ambitious and highly functional Social Media and Content strategy of one of the largest motorcycle dealerships group in Northern France.
MOTOMAX
GROUPE
Business Case /
Motomax Groupe is one of the largest motorcycle dealership groups in Moselle, France, operating 3 locations across Metz and Thionville and representing 18 motorcycle brands.
Despite their scale, their communication was fragmented, lacking clear objectives and coherence.
Each brand partnership came with national-level expectations, promotional obligations, and strategic challenges,
thus creating constant pressure without a structured digital approach.
Motomax Groupe is one of the largest motorcycle dealership groups in Moselle, France,
operating 3 locations across Metz and Thionville and representing 18 motorcycle brands.
Despite their scale, their communication was fragmented, lacking clear objectives and coherence.
Each brand partnership came with national-level expectations, promotional obligations, and strategic challenges,
thus creating constant pressure without a structured digital approach.
Full services Social Media Management.
To tackle these challenges, we began with a full audit of Motomax’s digital ecosystem, starting by restructuring their Meta Business Manager to ensure a solid, scalable foundation.
From there, we built a dual approach combining content strategy and social paid performance, with one goal: rebuild consistent, meaningful connections with their target audiences.
5 complementary objectives:
Improve sales, develop social visibility, engage target audiences (16 to +65), spread information and build storytelling.
SOLUTION
+59%
interaction volumes
compared to competitors
x3,8
engagement rate increase
within the first year
+395%
interactions on Facebook and Instagram posts
(averaged)
5M
views per year on Facebook only
RESULTS
