A sneak peak into...
The ambitious and highly functional Social Media and Content strategy of one of the largest motorcycle dealerships group in Northern France.
MOTOMAX
GROUPE
Portofolio /
Challenge
Motomax Groupe is one of the largest motorcycle dealership groups in Moselle, France, operating 4 locations across Metz and Thionville and representing 15 motorcycle brands.
Despite their scale, their communication was fragmented, lacking clear objectives and coherence. Each brand partnership came with national-level expectations, promotional obligations, and strategic challenges — creating constant pressure without a structured digital approach.
SOLUTION
To tackle these challenges, we began with a full audit of Motomax’s digital ecosystem, starting by restructuring their Meta Business Manager to ensure a solid, scalable foundation.
From there, we built a dual approach combining content strategy and social paid performance, with one goal: rebuild consistent, meaningful connections with their target audiences.
The content was diverse — sometimes trend-driven, sometimes humorous, sometimes highly aesthetic — but always purposeful: driving visibility, engagement, and ultimately, in-store traffic and revenue growth.
+59%
interaction volumes compared to competitors
x3,8
engagement rate increase within the first year
+295%
interactions on Facebook and Instagram posts (average)
